Trademarks help the customers to recognise the brand and the brand value in one look such as the logo of a check sign for Adidas or a Eyecatching design for Amazon etc.Unlike patents, trademark does not have a definite limitation period. Where a patent expires in 20 years a trademark registration expires after 10 years of its registration, but unlike patents, a trademark can be renewed again for another 10 years. This process can be indefinitely done, meaning as long as you keep renewing the trademark it will not expire and will continue to be under the protection of the Act.
After you receive confirmation that the application has been filed, you will be issued an allotment number. This allotment number allows you to track the progress of your application online. It will take some time. If there are no problems with the filing, you will find out whether your application has been approved or denied within 15-20 months. This may take longer if there are any problems. Filing dates determine priority. The longer the application takes, the higher the priority it will be. Another benefit to filing an application is that you can still use the TM symbol next your mark after you have received your allotment numbers.
After your trademark has been approved by the registry, you will receive a certificate of trademark registration. This certificate will confirm that your trademark is registered and protected. The registration will remain valid for a period of 10 years after the date of filing the application. You can renew your trademark after this time. You can renew your trademark indefinitely.